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New Product Development For Corporate Insight

Corporate Insight

Founded in 1992, Corporate Insight provides competitive intelligence for financial services companies. They provide their clients with detailed, unbiased research and actionable recommendations to improve their digital offerings and overall user experience.

Corporate Insight is an established business with a loyal customer base. They dreamed of creating a powerful web-based, benchmarking audit application that would transform their core offering into an interactive online experience for their customers.

Corporate Insight Needed A New Approach

Business Challenge

Corporate Insight had never taken on a technology transformation of this magnitude. Having had loyal customers for over 15 years, Corporate Insight was hesitant to change for fear they would not uphold their customers’ strong expectations about the quality of services and products provided year after year. As a result, Stride had to be extremely sensitive to their existing customer base.

Technical Challenge

Corporate Insight provides clients with a complex set of data, complete with generated charts based on complicated calculations, tables that expanded to compare up to 25 companies and formatted text sections with client recommendations.

They also had multiple “databases.”  Every time a new industry report was updated, they had to call their developer and have them manually create a new database instance. Stride had to figure out how to migrate all of the old data into a single database that the new web application could use. Stride also wanted to give Corporate Insight the ability to create new industries on their own.

Corporate Insight Needed A New Approach
Stride Streamlined The Process

Stride Streamlined The Process

Stride created a more modern Ruby on Rails web application. We took a close look at the overall workflow and identified where the process could be streamlined and automated. We created new views and reports that gave Corporate Insight a new look into their assessment criteria which helped them more accurately identify the strengths and weaknesses of their client companies.

We also allowed some of Corporate Insight’s clients to access the assessment tools directly, letting them slice and dice the data about how their companies stacked up against competitors in a format they liked. This lightened the workload on Corporate Insight analysts and gave their clients new tools to improve the quality of their products.

Corporate Insight Enhanced Their Brand

Stride successfully transitioned Corporate Insight’s technology while keeping their reputation as a leading financial services brand. In 2015, Corporate Insight launched two new products: Alumni Monitor which focuses on the higher education industry and Healthcare Monitor which examines the digital presence of leading group health insurance firms. Stride enabled Corporate Insight to not only excel inside financial services, but to branch into two new industries for the first time in the company’s history.

Corporate Insight Enhanced Their Brand
MICHAEL ELLISON
MICHAEL ELLISON, CEO CORPORATE INSIGHT

“Stride was instrumental in the successful transition of our core revenue-generating product from .NET to Ruby on Rails. The Stride team has really taken an interest in my business, and I feel I have a true partner who I can trust.”

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