Author of "Lean UX" and "Sense & Respond"
Thursday, August 6th, 1:00 PM - 2:00 PM EDT
In this talk, Jeff will cover how technology can enable tremendous gains but, when coupled with the uncertainty of human behavior, can often go awry. How can we ensure we’re working on products that actually make our users more successful? And how do we inspire a new generation of designers and developers to consider a new definition of “done” -- one focused on positively impacting customer behaviors.