Stride Helps StellaService Accelerate MVP Launch


StellaService helps global retailers like Zappos, Jet and Walmart capitalize on customer service interactions by turning missed revenue opportunities into sales.

StellaService had an idea - so big, it had the potential to revolutionize the entire customer service industry. The concept is powerful - brands improve customer service by allowing customer service agents to receive direct feedback and rewards from the customers they interact with personally.

StellaService Needed To Launch An MVP

StellaService had a tech team, but the entire group was already committed to other projects. They needed a technology partner they could trust to get their highest priority product to market, while maintaining their stellar brand reputation among the most respected retail brands like Pottery Barn and Sports Authority.

StellaService needed an Agile, NYC-based team they could rely on to build and launch their MVP with the perfect balance of efficient time to market and quality.

In addition, they wanted a highly interactive and highly customizable and polished end-user experience. Since mobile phone usage was expected to be high, content seen by end-users had to be responsive and look good across devices.

While StellaService had a strong grasp on what functionality they needed, the workflow and design were left to Stride.

Stride Got The Project On Track

Stride Got The Project On Track

In order to succeed, Stride had to take a highly iterative, highly collaborative Agile approach, both on the business as well as the engineering side. Quick feedback loops ensured we were always working on the top priority feature and enabled us to shift on a dime when new industry insight changed priorities.

Stride steered the entire MVP, from design to build, release and deploy, and drove everything in between from software engineering, architecture and configuration, QA, DevOps and Agile process.


StellaService Revolutionizes Customer Service

Introducing: StellaConnect - a first of its kind, one-to-one feedback platform that enables customers to directly reward and recognize front-line customer service reps for great service.

The pilot was a huge success, achieving 56% email engagement and open rate, far exceeding the goal of 5% engagement, and was used by Zappos, JCrew, Pottery Barn and more.

In addition, StellaConnect has helped these companies also find success:

  • After signing up, Betterment saw average daily feedback requests increase by almost 300%.
  • UncommonGoods had an average star rating of 4.8 out of 5.
  • Jet gained over 5,000 customers by using customer feedback to improve their business.
Gavin Cowie, VP Engineering, StellaService 

“Stride helped us up our game. We hired them because we trusted they would produce a high quality MVP.  We were blown away by their ability to not only build a solid product, but also help Stella engineering become a better team by teaching us best practices.”

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