Thoughtly Launched An MVP At TechCrunch Disrupt

About Thoughtly

Thoughtly develops enterprise tools that leverage artificial intelligence to rapidly ascertain actionable insight from text. They have a distinct mission: to build tools that facilitate productivity by complimenting hyper-specific job functions. This focus on valuable insight permeates every aspect of their development efforts.

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The Problem

They came to Stride with a singular goal: they needed to launch their MVP (Minimum Viable Product) in time for TechCrunch Disrupt. Thoughtly had been developing their core technology for almost two years and decided to demonstrate its capability by building a proof of concept application – IntelliButler, a content recommendation and scheduling platform – on their machine learning technology. Thoughtly partnered with Stride to ensure this would become a reality.

The Goal

  • Create MVP ready for TechCrunch Disrupt 
  • Identify the scope and understand the entire back end and front end code base
  • Make sure the code was high quality and robust and securely covered with TDD in time for TechCrunch Disrupt.

The Challenge

Thoughtly partnered with Stride because they knew we could ramp up quickly and get the job done correctly. The Stride team helped Thoughtly cut project scope by prioritizing their MVP features. This helped ensure that the team was going to hit the TechCrunch Disrupt deadline.

After nailing down the scope, the Stride team got to work understanding the entire back end and front end code base, completed the integration between the two and added new features. The team also made sure the code was high quality and robust and securely covered with TDD in time for TechCrunch Disrupt.

In the first week, Stride broke down and scoped all the remaining work into stories and separated the backlog into four prioritized iterations. They collaborated daily with the Thoughtly development team, prioritized scope and cut unnecessary features, and as a result created a plan that everyone had confidence in. a technical mentor. Stride Consulting became that.

Technologies Used



The Result

The demo at TechCrunch Disrupt went off fabulously. Thoughtly not only impressed their target market, they also picked up a brand new target market they had never considered. The product was flawless and dazzled the attendees of the event, leaving the Thoughtly team free to network and have conversations they otherwise wouldn’t have had. This success positioned Thoughtly to gain the attention of enterprise clients and expand their core technology into new industries.


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“Stride was able to assimilate into our rapidly evolving company under absurd time parameters. They have project management and technical skills that are of the highest order. If you have the opportunity to work with them, especially when it matters, you are extraordinarily lucky.”
Mark O’Marketing - VP Sales & Marketing, Xappp

Chase Perkins
CEO, Thoughtly

Case Study

Thoughtly Launched An MVP At TechCrunch Disrupt→

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